Legal Marketing: What is link juice?
Link Juice is a term used to refer to the ranking of your website in Google. Every website needs link juice in order to gain more viewers because it is how Google determines which site is “better.”
It sounds silly, but link juice is very important. It’s similar to search engine optimization (SEO), in that every website needs link juice in order to gain more viewers. The more link juice you have, the higher your listing on a Google search. So instead of having your firm’s website on page 5 of Google’s search for “law firms specializing in employment law,” you can be on page 1 if you have enough link juice.
Link juice is how Google determines which site is “better.” For example, if your law firm’s site is linked to popular sites like Legal Marketing Reader and/or Law.com, and your competitor’s site isn’t linked to any other sites, your site will be higher in the rankings due to its link juice.
This is important for every social media network you use at your law firm as well. Make sure you are linking your site to your YouTube videos and the other way around too. Make sure your Facebook page has your law firm’s website linked to it. Also, another great way to gain more link juice is to comment on LinkedIn discussions. Make sure your comments are linked to your LinkedIn page–BUT don’t spam!
Note: Google also uses SEO or “keywords,” in addition to link juice, to determine rankings.
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[...] This post was mentioned on Twitter by dustanharless, Christie Dobbins. Christie Dobbins said: Legal Marketing: What is Link Juice? | Tom Matte http://t.co/rHYut4o [...]
[...] Finally, a great way to improve your search engine rankings is to increase the number of other sites that link to yours. Basically, the more places where your site is referenced (linked) the “better” your site looks to Google. So make sure your site address is referenced on all your social media accounts, and all the accounts of everyone at your firm. Include it when you comment on various blogs or LinkedIn group posts. It’s even better if your site address in included on other, non-related Websites. For example, if its listed on a local referral network or if one of your clients recommend you on their site. For more on this, read my previous blog on link juice. [...]
[...] Send more people to your law firm’s site and also create link juice. [...]
[...] Send more people to your law firm’s site and also create link juice. [...]
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