About

Tom Matte Photo

When Tom was a small boy in Glenn Falls, New York, he had two dreams. One was to grow up and become a rock star like his idols Bruce Springsteen, Van Halen and The Clash. The other was to be the rock star of legal marketing. Considering his general lack of musical skills and extraordinary gift for marketing, he chose the latter and never looked back. Given a choice of the Billboard 100 and the Am Law 100, who wouldn’t pick legal marketing, right?

As CEO of Max Advertising, Tom focuses his endless enthusiasm on crafting creative and lasting marketing and advertising that differentiates his law firm clients, clearly communicates their messages and ultimately grows their practices. Whether a 10-person firm or one of the Am Law 100, he has worked with firms of all sizes. From branding and logo design, to advertising, collateral, websites and social media, Tom integrates it all together to create a cohesive and effective marketing strategy – one that helps his law clients grow and succeed.

But Tom is not only a skilled legal marketer, he also keeps abreast of the latest trends and takes the time to continually build his skills in order to better serve his clients. If it’s new and innovative, he’s often the first one to start talking about it.

He is a frequent speaker on legal marketing. He loves talking to legal marketers, so give him a call and see how he can help your firm grow.

Tom’s Credentials: